Sounds good, doesn’t it? The internet is crawling with social marketing professionals, but I suggest you do your homework first. Look for someone with experience and has a good following on all the social platforms. When investing money in this, you want to make sure they are qualified and are reputable. Your business depends on it.
Okay, so where do find someone? Here are my suggested steps:
Start with LinkedIn.
Look at all of their profiles...carefully.
Once you have someone you are interested in working with, schedule a time to talk.
You want to get to know the person you chose. They need to get to know you and your business so they can accurately represent you and your business. You want your social marketing manager to understand the tone of the business. Do you take a more humorous approach? Maybe you are quite serious. If you are a medical business, your social marketing (or media) manager needs to understand how HIPAA plays in to it.
If you do not have any social media profiles set up, you and your prospective manager can go over where you need to be and how often you need to post.
Some things to consider:
Make sure everything is put on the table and be open-minded!
You will want transparency in this relationship. Tell him/her your expectations, goals and ideas. Be open to ideas they may come up with. Sometimes the most successful promotions are those that are outside of the box. Tell him/her you expect honesty from them – if something isn’t working, have them tell you. Occasionally you may have to switch strategies until you find the one that works.